21 January 2021

Used tractors

The most popular brands of used tractors on Mascus in the first half of 2020

Tractors account for about half of the email contact requests that buyers send to sellers for all used farm equipment for sale on Mascus.

The demand for tractors is increasing

Overall, in the first half of 2020, the number of email requests for tractors offered on Mascus has increased by 51% compared to the same period last year. If we look at the month of April alone, there is a contrasting development compared to last year. Where demand fell by 26% between March and April in 2019, demand for agricultural tractors increased by 24% in April 2020 compared to March 2020.

Email contact requests for tractors on Mascus, 2019 vs 2020 trend
Email contact requests for tractors on Mascus, 2019 vs 2020 trend
The top 10 most popular tractor brands on Mascus

John Deere is a major player in the agricultural sector. This can also be seen on Mascus, where they account for 23% of the demand for tractors. They are followed closely by Massey Ferguson (21%). It is worth noting, however, that the range of John Deere tractors on Mascus is more than twice the range of Massey Ferguson tractors for sale.

The top 10 for the most popular tractor brands remains the same as last year, with Massey Ferguson taking just 1% of John Deere's share of demand this year.

New Holland completes the top 3, with a demand share of 12%. In addition, CNH Industrial receives a total of 20% of email contact requests for all of its agricultural machinery. New Holland (12%) and Case IH (8%) follow.

Top 10 most requested tractor brands on Mascus, January-June 2020
Top 10 most demanded tractor brands on Mascus, Jan-Jun 2020
We then delve deeper into brand preferences by region and reveal the top 3 most requested tractor brands by country. These statistics are based on the number of email contact requests that buyers (Mascus users) from a particular country send to local or international dealers through Mascus.
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Used tractors